Brooks Lyon Funeral Home, Watkins Cooper Lyon Funeral Home, and Cremation Society of Virginia Announce their Partnership With Rollings Funeral Service, Inc.
South Boston, VA – Friday, May 29th, 2020: Michael and Jane Lyon, of Brooks Lyon & Watkins Cooper Lyon and the Cremation Society of Virginia, are proud to share the news on the partnership of their three firms with Rollings Funeral Service, a family organization based in Tyrone, Georgia.
Michael and Jane were at the point in their careers where they wanted to be able to focus solely on what originally attracted them to funeral service – caring for their communities. They wanted a strategic partner that shared their same devotion of serving others during life’s most difficult moment. While Michael and Jane had other interested partners, they chose Greg and Debbie Rollings of Rollings Funeral Service because they immediately felt a connection with them. “Greg and Debbie are a family team and they’re not backed by venture capital. Immediately, you can tell they’re people of integrity and principles and we know they will hold our community in high regard,” said Michael. As licensed funeral director, Greg Rollings brings with him a breadth of knowledge that will be integral in helping Michael and Jane.
Through this new partnership, Michael and Jane will now be able to focus more on serving families. “Through Rollings, we’ll have a dedicated team to handle the administrative side of our business, which will allow us here to spend more time focusing on our families. The fact that we’re partners with a larger organization now gives us greater access to resources and expertise that we can utilize to better serve,” said Michael. Another reason for their choice in Rollings Funeral Service is that the identity they have built for their firms will remain the same. “Our families won’t notice any changes in the day-to-day operations,” noted Michael. He further mentioned that all staff will be kept on and the business names will remain the same.
“I couldn’t be more excited to partner with Michael and Jane,” said Greg Rollings, President & CEO of Rollings Funeral Service. “They have served their communities with such compassion and respect, and I look forward to assisting in the continuation of that tradition.”
Greg Rollings is still actively exploring new funeral home acquisitions in the states of Virginia, North Carolina, and West Virginia.
The NewBridge Group is an Atlanta, GA based funeral service consulting firm. NewBridge worked with both Mike and Jane Lyons and Rollings Funeral Service to facilitate the partnership. If you have any questions about this transaction or about the possibility of exploring options for your funeral home, feel free to contact us directly: